I believe effective design begins at understanding the needs of the client, finding a brand voice and telling its unique story. I am a passionate and committed Graphic Designer with a keen eye for detail and over 20 years experience with design for print communications, branding, product packaging and design for digital, which includes web, mobile and email.
They always say time changes things, but you actually have to change them yourself.
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
If you always put limit on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.